Bad Bunny Demands the World Crossover to Him on ‘YHLQMDLG’

During the last two years, Bad Bunny has left no box unchecked en route to attaining global superstardom. His 2018 debut X 100pre (which featured assists from a small handful of co-stars including Diplo, El Alfa and Drake) was a crossover experiment that saw El Conejo level up from newcomer to pop titan. Since then, the 25-year-old Latin trap artist has graced Coachella’s main stage, collaborated with J Balvin on the joint LP Oasis, worked with pals Residente and Ricky Martin to help oust the Governor of Puerto Rico, received three Grammy nominations, and performed alongside Shakira and J. Lo at the Super Bowl halftime show.

For his sophomore solo release, he’s trying something even more ambitious: asking the world to crossover to him. An artist of his merit might try to further stretch his clout by recruiting even more maximalist pop stars and producers, guaranteed to win mainstream ubiquity the world over. Instead, Yo Hago Lo Que Me Da La Gana (or I Do Whatever I Want) convenes a family reunion of his favorite rappers and reggaetoneros to produce a genre-promiscuous work of reggaeton a la marquesina: a more street-savvy form of reggaeton once deemed so risqué that it was criminalized and relegated to garage parties across Puerto Rico throughout the Nineties.